Our Story

Hello — I’m Frankie, the founder and designer behind Franks London.

For over a decade, I designed for the high street, learning the ropes of fast fashion — its pace, its polish, and its pressures. But deep down, I always knew I wanted to create differently. I didn’t just want to design more clothes. I wanted to design better ones. Pieces that feel personal, thoughtful, and timeless — like something you’d treasure, wear on repeat, and one day pass on.

Franks London is my love letter to women who appreciate quality, character, and clothing with soul. It’s inspired by the classics — the kind of films you go back to again and again: Steel Magnolias, Sleepless in Seattle, Sex and the City. Think understated elegance, sharp silhouettes, and a touch of romance. I want every piece to feel like a scene-stealer, but in a quiet, confident way.

Away from the studio, you’ll usually find me rummaging through flea markets and bootsales, giving old treasures a new home. I love a long walk in the park (coffee in hand), slow Sunday breakfasts with friends, catching up with family, or baking something completely impractical just because.

Franks isn’t about chasing trends — it’s about dressing for who you are and how you want to feel. Each piece is made in London, made to order, and made with the kind of care that lasts. Because I believe in fashion that holds meaning — not just for a season, but for years to come.

Thanks for being here.

With love,
Frankie x